Where’s the Beef?!

April 26, 2007 at 1:13 pm Leave a comment

OH THE HORROR!!! Wendy‘s has closed the first Wendy’s ever opened! Dave Thomas is rolling over in his GRAVE! Earlier this year Wendy’s closed the first store Dave Thomas opened in Columbus, Ohio, in 1969. Now the No. 3 burger chain is considering selling the chain entirely as net income fell 71% in the first quarter. DAYUM!

OH. MY. GOD. NO.

Sure, downtown Columbus is a total dump, sure no one goes to City Center Mall, but dang, y’all! Why you gotta go closin’ down the first ever Wendy’s?!This is the worst possible news (you know, besides all that Iraq war stuff)! I love Wendy’s! I love dipping their french fries into my frosty. Shoot, I remember when they had those crazy beads for curtains. I looooove their food and passionately HAAAAATE McDonalds. I don’t think the answer to winning hearts and minds (let alone profitability) lies in selling out. They need to embrace a cause, be it corporate social responsibility, global diabetes awareness (just a thought!), childhood fitness – something! But a sellout? That’s for weak, reactionary bitches. Buck up and get a strategy. PS: that little purchase of Baja Fresh was kinda off message and reactionary to McD’s Chipotle success. Not super helpful.

Here’s to Dave T…and knowing how to make delicious fast food that is the best in the industry. PLEASE don’t loose the #3 spot to Hardee’s. WTF?!?!? (Now there’s a turn-around for ya…)

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Entry filed under: food, Oh My!, Ohio State, rants.

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